Non-Responsive Sites Now Far Less Likely to Show Up in Google Search Results

Google has made a very important change to its algorithms, which significantly magnifies the use of mobile-friendly sites as a ranking signal. This means that if your site lacks responsive design, it is far less likely to show up in search results. When people search for key words in Google from their tablet or mobile phone, websites that have been designed for mobile/tablet use will be favored in Google’s search results, therefore they may rank higher up in ranking compared to inputting the same key words on your potential customer’s computer.

Google has said that the update is to ensure users find it easier to get relevant, high quality search results that have been optimized for the device they are using. Various statistics put mobile website usage in 2014 to between 60 and 80%, therefore it is more important than ever that your website is designed to work on mobile devices.

Responsive design is defined by the way a site automatically adjust its layout & content for mobile/tablet use. This mainly takes into account the change in screen size and the touch screen functionality.

Responsive design is one crucial way that companies can create a positive user experience. A great mobile experience is a necessity and greatly impacts the growth of your business. With Google’s algorithm change and the constantly increasing number of mobile web users every day, there’s no better time than now to embrace mobile technology.

How can I find out if my site is responsive or not?

Fill in your URL in the below search tool to find out. This test will analyze a URL and report if the page has a mobile-friendly design. Learn more about the mobile-friendly criteria and how it may affect Google’s search results by reading Google’s blog post.

What do I do if my site is not responsive or mobile-friendly?
The most effective way is to redesign your site into a responsive design layout. This is the biggest and most effective way to go mobile. Though some websites may require full overhauls in order to become responsive, not all of them do.

In order to keep up with your competitors and ensure that your website traffic does not fall, you must ensure you have a responsive website as soon as possible as the new ranking algorithm has started. We would love to help partner with you through this process to ensure that your website sees significant jumps in search engine rankings – and as a result, visits, views and sales too.  Let’s connect to get you started! Click here to get in touch and let’s get started!

 

Want To Join Our Team?

We are looking for a highly creative and motivated and designer (web and print) to join our team. This individual will work on a wide variety of projects, both web and print based.

The ideal candidate is innovative, creative, positive, passionate, team player and able to work on multiple projects while adhering to deadlines.

Requirements:

  • Strong design portfolio
  • Expertise with Adobe Creative Suite—with Photoshop, InDesign, Illustrator being essential requirements
  • Ability to handle a wide variety of design projects, for both web and print
  • Experience and understanding of industry standard web accessibility, web design & UX/UI
  • Solid awareness of Responsive Web Design
  • Exposure to designing for WordPress based sites
  • Strong capabilities in logo concepts and branding
  • Publication or Magazine design experience a plus

To be considered for this position, send your resume and portfolio to josh@nicheagency.co with the word “Designer” as the subject.  If you don’t follow those specific instructions, your email will be printed out and set on fire in a trashcan (well, probably not but it’d be nice if you followed directions).

Mobile Apps Aren’t Only For Big Companies Anymore

Forbes recently wrote an article on why small businesses and organizations need to seriously consider creating a mobile app for their business or product. We thought this was extremely valuable information and wanted to share it because we preach this to our clients as well. We can help produce top-quality mobile apps for our clients that help drive the message to their audience and take marketing to next level!

Here are a couple of awesome snippets from the article:

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

Stand Out From the Competition – These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

Create a Direct Marketing Channel – Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Improve Customer Engagement – No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

Cultivate Customer Loyalty – The most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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Convinced yet? Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start? Give us a call or click the button below to email us to discuss your specific company and how we can help!

LET’S TALK APPS

 

Click here for more on the Forbes article.

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Why We Love Custom Publications

Here is the single reason that we love custom publications (whether it be print or digital); Custom publishing sells your product or service by not selling, but educating and entertaining your customers through things they like or need to do.  It’s the ultimate non-sell and the customers love it!  It is perfect for destinations, cities, associations and more.

A perfect example is the Dallas Fort Worth Area Tourism Council.  We’ve had the privilege to partner with them for the past 2 years to help develop their “Dallas Fort Worth & Beyond” custom print publication.  We have spearheaded the design, production and content of the guide.  It is the perfect blend of content, listings and entertainment that answers the reader’s questions about what to do, eat or stay while in DFW area.  These guides are located at DFW International Airport, all Texas Information Centers, most area hotels and multiple other locations.  It is a fantastic collection of information that meets the reader’s needs quickly and loaded with great content.

Custom publication solution – print and digital

Whether a project is a print publication, digital media or an app, our commitment to top quality design, content and results are clear. We want to help you market your destination and spread intentional messages and stories to help develop your brand.

We don’t present our potential clients with cookie cutter solutions.  We craft our products to your unique brand, whether you seek print, mobile, branded apps or a combination. We’re here to create the perfect medium for your message to reach your target.

If you currently produce a custom annual guide or publication, we’d love the opportunity to see if we are the right partner for you. Contact us today to start the conversation on what avenue is right for your brand.

Samples from DFW & Beyond

Take a look at the samples below, or you can order a hard copy of the guide from dfwandbeyond.com or view it digitally here.

FIND OUT HOW WE CAN HELP 

How do I make SEO local?

While national corporations can serve people scattered throughout the United States, local businesses are very much limited by geographical boundaries. This means local and small businesses often struggle to reach their target audience. Search engine optimization is one of the most important tools a business has to market themselves with. However, local search engine optimization, or SEO can be a difficult undertaking for some companies.

Part of optimizing a business website for local searches is keeping the geographical information prominently on their website. Local terms and geographical phrases must be used accurately on the business’s website in order for search engines to find that information.

1. Google Places Registration

Local businesses know that registering on Google Places will go far in helping them secure their presence on the Internet. Any business can create an account for free and fill out a form within 15 minutes.

2. Get A Listing On Bing And Yahoo

A local business can list themselves on both Bing and Yahoo for free. Yahoo Local is a valuable tool for any business. The Bing Business Portal is also valuable, as Bing is rising in popularity everyday. Being listed in these directories is another way for a local business to appear in search engine results and provides them with an inbound link that will point Internet users to their website.

3. Submitting A Business’s Website To All Local Directories

Local directories are plentiful these days and a small business needs to make sure they are entered into many of them. The more local directories a business appears in the more of a presence they will have in search engine results. Not every local directory is worth having a listing in. A Hubspot article helps small and local business owners to determine the 50 best local marketing business directories.

4. Local Review Sites

Customer reviews are one way for a business to appear more frequently in search engine results. Good reviews from customers also make other customers want to frequent that particular business. Of all the people who shop on the Internet, 77% of them will read reviews of a company before deciding whether or not to give them business. Customers also use reviews from other customers to determine what specific products they want to buy. Local review sites are a gold mine for small, local businesses. It is in any small business’s best interest to encourage their customers to post reviews of both their services and products they sell.

5. Using Social Media

Google, the world’s most popular search engine, offers Google+, which many local businesses use. Foursquare is also used by many local companies. When using SEO strategy for local companies, a website must be optimized using proper keywords to compete with other businesses.

Still have questions about SEO in Southlake? Click Here.

Here are some other articles we found useful when it comes to local SEO:

The Value of Local SEO & 40 Important Local Search Questions Answered

Does SEO work?

According to  this article on Marketing Sherpa, an organized content marketing strategy is a great way to create brand awareness. A technology firm was challenged in creating an understanding about their software product and came up with a way to generate interest in their brand. The challenge was that they served a very specific market place. Most of their customers are regulated like healthcare and casino gaming. This is why marketing has to be approved to allow it to go along with their regulations. They set out to create a marketing strategy that would get their brand out there on the internet and show the need for distributed marketing to bring in more customers.

The first thing they did was create a blog for an online presence. The point was to create awareness of their brand by offering useful information about the best practices for distributed marketing. The team in charge of the campaign also created a Twitter account to promote the blog. Anytime a blog post was put up they would link it to Twitter and other helpful sites like LinkedIn to bring more readers.

The next thing that was done was creating a resource library on their website. This featured longer pages of what was on the blog, and some content that wasn’t included there. The team went above and beyond by creating a webinar series give even more content to potential customers. They also reached out to strategic partners to help generate content regularly. Using press releases they improved their ranking and gained more website traffic. One of their posts which helped people with their LinkedIn profile had over 170,000 hits.

The team set goals for their campaign. They wanted at least four spin offs from their content each quarter. They achieved this by bringing in outside resources and being able to give out even more valuable content. This included some successful speaking engagements and pick-ups by lots of tech blogs that shared their content and had them guest post. They also wanted four keywords to be what they were ranked for and they made that happen with all their marketing efforts. Another goal was to get five hundred readers for each post and they well exceeded that number. Their attention to providing good content as well as a concrete marketing plan for each post ensured that thousands of people would see their content.

The content they offer on the blog is not just to target their limited customers, but to the general public and anyone interested in marketing. Guest bloggers were another great way that content marketing helped drive the companies’ brand. Sites like StumbleUpon, and Reddit were used to spread their content further. Social media was a huge part of their success. They proved with the amount of people they reached that when done correctly content marketing works.

For some information about how Google Search works, try this link.

If you have more questions regarding SEO and how it can help, drop us a line and we can walk you through it!

Creative Agency & Web Development in Southlake & Grapevine Texas

If you have any kind of company in the Southlake Texas area then you know how important marketing is to your business. Having an online presence is important if you are going to compete with other companies like yours. In order to not get lost in the sea of blogs and urls you are going to need a good creative agency. The person you work with will need to have an understanding of SEO and a good idea of what your company is all about. That is why it is imperative you go with a company like Niche Agency that knows how to market your business right. There are several things that a creative agency can help you with to bring in more customers and get your name out there.

SEO

We have a lot of experience with SEO, we understand the Southlake Texas market and will work tirelessly to ensure your website is found by all the search engines. Not only do we pride ourselves SEO strategies we have, we also offer impeccable customer service. If you have any questions about the SEO of your site or we are doing to ensure your website is found then you can simply ask us. Your business is important to us, and the success of your website is even more important to us.

It is hard to understand SEO if you don’t understand the way the internet works. Search Engine Optimization changes all the time. You have to have your website offer good rotating content so that when the sites are crawled they don’t look outdated. The best thing you can put on your site is free information your customers want to know. For example if you are a real estate site then you might post about helpful tips you can use when buying a house. If you sell flowers you might want to post about helpful growing tips. Make your site a place to come for information and you will attract more visitors.

Branding

We have worked with many successful companies such as Crisp LaDew, Dalworth, Gateway Church, Warren General Hospital, and many others. We will help establish your brand for you by helping to develop a logo that represents your business. Let us take your ideas and the visions you have for your company and incorporate this into your brand.  Branding is what separates you from the other companies of your kind as well as makes you recognizable to your customers. It is more than just your logo it really is your reputation.

When you put your brand on something like a website, you are putting your business out there. The more people see your brand the more recognizable you will become, and when people are looking for your type of business then they will start to remember your name and your logo. Without a brand then you aren’t as recognizable and without a website then you are relying heavily on word of mouth.

Web Development and Design

There is more to a website then just making it look pretty. Of course you want your website to look nice, but you also want it to be a good source of information for your customers, and potential customers. When you are just starting out or if you want to revamp your brand then you are going to need a great web design team. They will help you start with SEO and give you a clean design that is easy for your customers to navigate. No one wants to search through pages of fluff to find the information they are looking for.

Our company wants to help you with everything you need to impress your online visitors and make sure your website stands out. We will do the maintenance and light upkeep on your website so that you may go about your daily business without worrying about marketing your business. Allow our creative agency to market your business and give you the best SEO, web design and you can get.

 

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More information about creative agency’s on the web: Itsu hunts for creative agency Advertising news Campaign